![]() The tools and techniques of Blue Ocean Strategy are readily applicable to thinking about public services. This deceptively simple concept seeks to identify those factors of an industry that can be reduced well below a currently taken for granted standard, or eliminated altogether to free up resources to raise other factors well above current standard, and to create wholly new ones. ![]() Chan Kim and Renee Mauborgne, call The Four Action Framework. At the heart of the strategy is what its creators, W. One approach we use to systemise innovative thinking is Blue Ocean Strategy.īlue Ocean Strategy is an approach to business development that consciously seeks to shape the market in a bid to develop new value propositions that can temporarily free a company from competition and allow them to focus on meeting the needs of their customers. ![]() We think that through improvement and innovation, local government can face up to the huge challenges created by government cuts and keep vital local services going. APSE Solutions, as its name suggests, believes in solutions.
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